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Search resuls for: "BodyArmor"


10 mentions found


☆ Gatorade enters new categories — even unflavored water — as competition to hydrate consumers ramps up
  + stars: | 2024-04-06 | by ( Amelia Lucas | ) www.cnbc.com   time to read: +5 min
As Gatorade approaches its 60th birthday, the brand is staying spry, branching out into new categories from unflavored water to energy drink mixes. It accounted for 63.5% of the U.S. sports drink market in 2023, according to Euromonitor International data. Gatorade President Mike Del Pozzo told CNBC that the competition is good for the category overall – and shows his brand's own strength. "There's plenty of loud voices right now, trying to make a name for themselves," said Del Pozzo. And Propel's annual sales are projected to cross $1 billion for the first time this year, Del Pozzo said.
Persons: spry, There's, Jim Watson, Coke, Watson, Ramon Laguarta, influencer Logan, Mike Del Pozzo, Del Pozzo, we're, Rabobank's Watson Organizations: Gatorade, Euromonitor, Cola, Pepsi, Rabobank, Unilever, Nestle Health Science, PepsiCo, Energy, Citi Research, CNBC
☆ Tom Brady is merging his nutrition and apparel brands with training company Nobull
  + stars: | 2024-01-30 | by ( Jessica Golden | ) www.cnbc.com   time to read: +1 min
Tom Brady will become the No. Seven-time Super Bowl Champion Tom Brady is merging his health and nutrition company, TB12, and his apparel company, Brady, with training brand Nobull. As part of the deal, Brady will become the No. The Boston-based company employs about 100 people across the U.S., U.K. and China, and sells its sneakers and apparel primarily online. Under the merger, the company will continue to operate under the brand name Nobull and aims to become a complete wellness company.
Persons: Tom Brady, Brady, Mike Repole, Nobull, Marcus Wilson, Michael Schaeffer, Repole Organizations: Reebok Locations: Nobull, Boston, U.S, China
☆ BodyArmor thinks eliminating this one ingredient will help it topple Gatorade
  + stars: | 2024-01-18 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +4 min
New York CNN —Coca Cola-owned BodyArmor is unleashing its newest beverage as part of its years-long effort to overthrow Pepsi’s Gatorade from its position as the top-selling sports drink brand. Rolling out to retailers this month is BodyArmor Zero Sugar, a sugar-free version of its popular flavored sports drink, taking aim at Gatorade’s G Zero beverages. “We know that there is a consumer that looks specifically for zero sugar, and until now, BodyArmor didn’t have a product to play with there.”BodyArmor Zero Sugar comes in four flavors, including fruit punch, lemon lime, orange and cherry lime. BODYARMOR Sports DrinkSweating from competitionBodyAmor has been gaining on the dominance Gatorade has held for about six decades but still lags far behind. Research firm Euromonitor reports that Gatorade commanded 63.5% of US sports drink marketshare in 2023, compared to BodyArmor’s 12% and 14.3% for its sister brand Powerade.
Persons: Pepsi’s, isn’t, Federico Muyshondt, Coke, “, BodyArmor, ” Muyshondt, It’s, ”, Muyshondt, BodyAmor, Zero, Duane Stanford, Powerade, Stanford, ” Stanford, BodyArmor’s Muyshondt, “ BodyArmor Organizations: New, New York CNN, Pepsi’s Gatorade, Gatorade, CNN, Research, Beverage Digest, BodyArmor, Stanford Locations: New York, Canada
☆ A sports drinks turf war could determine whether beverage stocks bounce back in 2024
  + stars: | 2024-01-06 | by ( Jesse Pound | In Jesse-Pound | ) www.cnbc.com   time to read: +5 min
The rise of Prime comes at a time when key beverage stocks are struggling for traction. PEP 1Y mountain Shares of Pepsico have fallen over the past 12 months, along with its two main peers. Pepsi, for instance, is pushing newer versions of Gatorade with Gatorade Zero, G-Fit and Gatorlyte, as well as the Fast Twitch energy drink. Where to invest The exact impact of sports drinks on beverage stocks can be hard to determine. The big three companies do not break out the financials for their sports drink brands individually, and any impact could be outweighed by other categories, like Pepsi's snack foods.
Persons: Ramon Laguarta, —, Logan Paul —, Laguarta, Dr Pepper, Lauren Lieberman, Lieberman, There's, Z'ers, Gerald Pascarelli, Pascarelli, Keurig Dr Pepper, Electrolit Organizations: Pepsico, YouTube, Pepsi, Gatorade, Coca, PEP, Barclays, Holdings, CNBC, Nielsen, Grupo PiSA, Keurig Locations: United States, Mexican, Electrolit, LSEG
☆ Gatorade's newest drink doesn't contain Gatorade
  + stars: | 2023-09-07 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +5 min
The PepsiCo-owned brand, best known for its fruit-flavored sports drinks like Fierce Grape or Frost Glacier Cherry, is adding Gatorade Water. It’s a major bet that the brand can tap into the growing “functional water” category (i.e. Specifically, alkaline water is a water that has a higher pH level than tap water. Gatorade Water has pH levels of 7 and higher. Other popular brands include Nestle-owned Essentia and two other PepsiCo-owned brands including LIFEWTR and Propel, a flavored water, that the company sees Gatorade Water being “complementary” to.
Persons: Cherry, Michael Del Pozzo, it’s, Del Pozzo, “, ”, Malina Malkani, Leana Wen, ” Howard Telford, ” Telford, Gatorade’s Del Pozzo, ” Del Pozzo Organizations: New, New York CNN, PepsiCo, Gatorade, Academy of Nutrition, CNN, George Washington University, Coca, Nestle Locations: New York
☆ Sports drink entrepreneur Mike Repole takes majority stake in sneaker brand Nobull
  + stars: | 2023-07-20 | by ( Jessica Golden | ) www.cnbc.com   time to read: +2 min
Nobull is a training brand founded in 2015 by former Reebok executives Marcus Wilson and Michael SchaefferNobull is a training brand founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer. Terms of the deal were not disclosed, but Repole said it's his biggest investment in a brand to date. Mike Repole's private equity firm will buy a majority stake in the company Nobull, he told CNBC on Thursday. "I think that this brand can really be a life-changing brand for so many people," Repole said. Co-founder Wilson said Repole's history of successful exits is part of what makes him a compelling partner for Nobull.
Persons: Marcus Wilson, Michael Schaeffer Nobull, Michael Schaeffer, Repole, it's, Mike, It's, Vitaminwater, Wilson, who's Organizations: Reebok, CNBC, Impact Capital, NFL, Nobull Locations: Boston, United States, United Kingdom, China, Coke
☆ Olivia Dunne made $500,000 from a single NIL deal. Here's how she became the highest-paid female college athlete.
  + stars: | 2023-07-11 | by ( Margaret Fleming | ) www.businessinsider.com   time to read: +3 min
The gymnast started a collective at LSU to create more NIL opportunities for female athletes. Read more about why college athletes are the 'best performing subset of influencers' for brandsDunne is an outlier with her multi-million dollar income, however. She also founded in July the Livvy Fund at LSU to bring more NIL opportunities to the school's female athletes. Collectives, which are donor-funded groups that help college athletes build their brands, make up 80% of all NIL deals. "Most of the collectives, the NIL collectives, they go to the men's sports, so I'm creating my own collective for the women's sports," Dunne told "Full Send."
Persons: Olivia Dunne, On3, Dunne, " Dunne, Captiv8, she's, Read, haven't Organizations: NCAA, LSU, Morning, Louisiana State University, ESPN, BodyArmor, Sports Illustrated, Motorola, Twitter, Fund Locations: Instagram, Canada
☆ What is Prime, Logan Paul and KSI's energy drink, and what is the controversy around it?
  + stars: | 2023-07-10 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +7 min
New York CNN —For being less than two years old, Prime energy and sport drinks are already enduring a major growth spurt. Prime’s portfolioThe duo’s first drink, Hydration, is a Gatorade-like sports drink that mixes coconut water and electrolytes, without sugar or caffeine. In 2013, a Senate panel held a similar hearing with top energy drinks. “It will be interesting to see how the Prime crew alters their pitch, or the branding on the energy drink to move it away from potential confusion with the sports drink, if there’s a hearing,” he said. Meanwhile, Prime Energy has raked in around $42.5 million this year, according to Circana data given to BevNet.
Persons: Logan Paul, Olatunji, Paul, KSI “, ” Paul, “, Chuck Schumer, Schumer, Energy “, haven’t, ”, ” Schumer, Bull, ” Jeffrey Klineman, BevNet, Duane Stanford, that’s, Klineman, it’s, hasn’t Organizations: New, New York CNN, YouTube, Gatorade, Aldi, Walmart, CVS, Target, Food and Drug Administration, Energy, ” Prime Energy, FDA, American Academy of Pediatrics, Senate, CNN, Los Angeles Dodgers, UFC, FC Barcelona soccer, Beverage Digest, Pepsi, Coca Cola, Prime Energy Locations: New York, United Kingdom
☆ Coca-Cola Has a Sports-Drink Problem as BodyArmor Stumbles
  + stars: | 2023-02-14 | by ( Jennifer Maloney | Dean Seal | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/coca-cola-ko-q4-earnings-report-2022-b580807d
☆ Powerade is taking a jab at Gatorade with new formula and packaging
  + stars: | 2023-02-01 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +4 min
Powerade is taking on Gatorade with its new packaging. The unit now oversees the Powerade brand for Coke, and it has been making the changes — and spotlighting comparisons to Gatorade. Working together, “we can use, now, BodyArmor and Powerade as a one-two punch to beat Gatorade,” Muyshondt told CNN. Today, Gatorade controls about 63% of the US sports drinks market by volume, according to data from Euromonitor International. Coca-Cola’s strategy is about more than just gaining a bigger share in the sports drinks market.
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